Dunkin’ Donuts Announces It Is Closing Stores For Good

For years, Dunkin’ Donuts has been expanding its presence across the United States, akin to Starbucks, as a coffee shop and bakery offering locals a convenient spot to satisfy their caffeine cravings on every street corner. In New England, Dunkin’ Donuts outlets are nearly ubiquitous, with multiple locations often within close proximity.

However, Dunkin’ recently unveiled plans to close down 450 establishments located within Speedway stores along the east coast. This means that individuals accustomed to grabbing donuts or coffee while refueling their vehicles might have to make do with lower-quality gas station coffee and prepackaged donuts instead of Dunkin’s signature offerings.

The Dunkin’ branches situated within gas stations have contributed only minimally to the company’s revenue, accounting for “less than 0.5 percent of Dunkin’s domestic sales in 2019,” according to Scott Murphy, the president of Dunkin’ Americas. In light of this, Kate Japson, the chief financial officer, made the strategic decision to shut down these locations and redirect the resources into more profitable outlets.

Japson stated, “By discontinuing these sites, with minimal financial repercussions, we anticipate positioning ourselves better to serve these trade areas in the future with new Dunkin’ NextGen restaurants

that offer an expanded menu.”

She further explained, “We will be closing 450 limited-menu Dunkin’ Speedway owned and operated locations throughout 2020, as part of a termination agreement with Speedway. These limited-menu sites represent lower volume units, collectively making up less than 0.5 percent of Dunkin’s U.S. annual

systemwide sales.”

Presently, Dunkin’ operates a total of 9,600 locations across its chain, providing ample opportunities for customers to enjoy their coffee and refuel their vehicles.

However, the decision to close down these outlets might pose challenges for Dunkin’ amidst the ongoing COVID-19 pandemic. As store closures and economic uncertainties impact consumer behavior, individuals are scaling back on non-essential expenses like coffee, which is often considered a luxury item, and instead opting to purchase their morning brew from grocery stores.

Despite this, Dunkin’ Brands’ CEO, Dave Hoffman, highlighted the company’s commitment to enhancing customer experiences through various avenues such as drive-thru locations, mobile ordering, and delivery partnerships with platforms like GrubHub.

Given the shifting landscape brought about by the virus, where people have fewer opportunities to venture outside their homes, Dunkin’ aims to remain a source of comfort for individuals in their times of

need.

Hoffman emphasized, “For over 70 years, Dunkin’ has been an integral part of the communities we serve, keeping America running and taking care of our guests. Amidst the uncertainty, we’re continuing to be there for people by taking additional measures to offer comfort during these challenging times.”

Related Posts

Stepparents Who Show that Being a Parent Is About Love, Not Just DNA

Stepparents have a brutal role, often stepping into family dynamics where trust and love need time to grow. They suffer from challenges, misunderstandings, even rejection but many…

A Heartwarming Story of KindneSs,

Have you ever been in a situation where you really wanted to do something but couldn’t because you didn’t have permission? It happens to everyone. And let…

Be careful if you see these little pink eggs on a wall. It is the bad sign for your house

If you’ve stumbled on clusters of small, bright pink eggs in your garden, they may look festive or even harmless. But be careful—these pink eggs are actually…

They Told Him He Could Only Adopt A Baby With An Illness, Disability, Or Behavioral Problems

Being liked and cherished by our parents when we are born is how we see a family. Regretfully, things don’t always go as planned, and Alba’s birth…

Incredible Discovery Unearthed in the Remote Desert of Egypt – NH

Exploriпg the vast expaпses of Egypt’s remote desert has υпveiled remarkable treasυres, sparkiпg awe aпd fasciпatioп amoпg adveпtυrers aпd historiaпs alike. The discoveries made iп these arid…

As she strolled through the park, this woman’s heart froze at the sight of something on the ground.

Mother Nature never ceases to astound us with her abundance of wonders, from the majestic giant bats soaring over the sky to the scary “snakes” lurking in…

Leave a Reply

Your email address will not be published. Required fields are marked *